Ancient knowledge and new technologies is a combination that has always been near and dear to the city of Milan, multicultural metropolis with broad horizons – headquarters of the “World Cities Culture Summit 2020”, the international network for the sharing of community cultural projects – and smart city able to streamline services through telecommunications.
The many museums of the city – keepers of an artistic treasure among the most varied and vital of Europe – represent the maximum expression of this marriage, and have earned Milan the role of guide for operators in the culture sector. And their work continues, even with the doors closed due to the restrictions, through the sharing of collections in digital form and clickable curiosities. Here are the 5 sites and social networks to watch during (and after) the quarantine.
1) Pinacoteca di Brera
To deal with the closures, one of the most important museum at a national level, the Pinacoteca di Brera, inaugurated in 1809 by Napoleon, has recently introduced BreraPlus+, the new online platform that enhances the user experience with multimedia content, including dedicated programs, concerts and live-streaming events. To enjoy the initiatives of the museum by remote, just register for free at breraplus.org
Sito: https://pinacotecabrera.org/ Facebook: https://www.facebook.com/PinacotecadiBrera/ Instagram: https://www.instagram.com/pinacotecabrera/
2) Palazzo Reale
In compliance with the latest ministerial decree, Palazzo Reale, one of the most representative exhibition venues of Milan, remains closed to the public until 3 December 2020, but continues to transmit its content via web: with a weekly publication on social media channels of the exhibitions in development – “Prima, donna” (First, woman) and “Divine e avanguardie. Le donne nell’arte russa” (Divine and avant-garde: Women in Russian art) – sharing the photographs and writings of American photographer Margaret Bourke-White, forerunner of the industrial photography genre, and narrating the role of the major protagonists of Soviet art and culture.
Sito: https://www.palazzorealemilano.it/ Facebook: https://www.facebook.com/palazzorealemilano/ Instagram: https://www.instagram.com/palazzorealemilano/
3) Museo del Novecento
Just 10 years old, this prolific institute facing Piazza Duomo, dedicated to 20th century avant-garde, seems much larger for the value and volume of its works. The museum will remain closed to the public until 3 December 2020, but will leave a window open – through social media – to temporary exhibitions (like monograph “Contesti” [Contexts] on Trapanese artist Carla Accardi), and will share the “Nobody’s Room. Anzi, parla” (Nobody’s Room, speak, in fact) exhibit by Silvia Giambrone, inviting the public to send a voice message to the artist
Sito: https://www.museodelnovecento.org/it/ Facebook: https://www.facebook.com/MuseodelNovecento/ Instagram: https://www.instagram.com/museodel900/
4) GAM
With the works of Renoir, Picasso, Matisse and Rouault, the Galleria d’Arte Moderna of Milan offers the public an exploration of excellence on the main artistic movements of the latest centuries, from Neoclassicism to Romanticism and from Scapigliatura to Divisionism. And the offering continues remotely, sharing curiosities and historical information on social media (as in the works “Volti d’artista” [Artist’s faces] and “Paesaggi italiani” [Italian Landscapes]) and organizing Zoom meetings with curators or short films with museum workers.
Sito: http://www.gam-milano.com/it/home/ Facebook: https://www.facebook.com/pg/galleriadartemodernamilano/ Instagram: https://www.instagram.com/gam_milano/
5) Pinacoteca Ambrosiana
Inaugurated in 1918 by Federico Borromeo, the Pinacoteca Ambrosiana is a jewel box of masterpieces, such as “Adorazione dei Magi” (Adoration of the Magi) by Titian, the “Cartone della Scuola di Atene” (Sketch for the School of Athens) by Raphael and the “Canestra di frutta” (Basket of fruit) by Caravaggio. Closed to the public due to the latest restrictions, its activity continues on its own social media channel with interesting online quizzes like #dettagliambrosiani (with answers revealed every evening in the Instagram stories!) and mini-clips peppered with interesting facts on the works of the collection.
Sito: https://www.ambrosiana.it/ Facebook: https://www.facebook.com/pinacotecaambrosiana/ Instagram: https://www.instagram.com/pinacotecaambrosiana/
